Helping Businesses Thrive Through Smarter Marketing

Recent Articles

Play to your strengths

by | Oct 15, 2014 | Blog

Axiom #6: Every business has both strengths and weaknesses. You should play to your strengths in the marketplace, not to your weaknesses. What's smarter? Playing to your strengths or to your weaknesses? Imagine a single, 30-something year-old man going into a bar to...

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Doing right things: an intro

by | Oct 15, 2014 | Blog

Axiom #5: I can do a thing very well, even with excellence and astounding efficiency. But if what I’m doing to begin with is of no enduring value in the end, haven’t I simply wasted my time? Here is my greatest fear: finding out that what I have been doing with my...

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The main thing

by | Oct 15, 2014 | Blog

Axiom #4: Durable marketing is all about creating value, not selling our products or services to an unsuspecting public. “Keeping the main thing the main thing” … I can’t recall how many times I’ve heard this phrase, but it’s been a lot. And every time I hear it, I’m...

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Services List

  • Vision/Mission Crafting Workshops
  • Business Strategy
  • Marketing Services
    • Marketing Strategy
    • Market Research
    • Creative Development
    • Media, Traditional
    • Media, Digital
    • Video Production
  • Corporate Training
  • Keynote Speaking
  • Ideating and Creative Problem Solving

Industries Served List

  • Business to Consumer (B2C) Industries
  • Business to Business (B2B) Industries
  • Channel Brands (B2B2C)

Durable Marketing: Strong Fundamentals that Sustain Competitive Advantage

There is fleeting marketing and there is durable marketing. Fleeting marketing is what we do to get immediate results with little to no thought to creating real, lasting value. Durable marketing is what we do day-in and day-out to create authentic value that lasts over long periods of time. Talk with us. We can help you put your company on a durable marketing path.

Creativity & Ideation: The Currency of the 21st Century

The new competitive advantage for businesses in the 21st Century will be the quality of their unique solutions to their customers’ problems. Long gone are the days that we can simply offer ordinary products to the market in ordinary ways. The leading brands of tomorrow will find the key business insights that differentiate their offerings from the competitive pack. Call Whigham Consulting today to get your team primed to generate new ideas and approaches for your business.

Business Insight: Throw Your Differentiation into High Gear

If you are staring down the barrel of commoditization — where your market is buying on price and only price, then you know the pain of promotions overload, pinched margins and the strain of constantly trying to prop up sales growth. There are only two good ways to get out of the commoditization trap — yet only one of them is legal. Whigham Consulting’s approach to creating business insight is a disciplined process you can go through to find your authentic differentiation. From time to time every CEO needs to go to the well and re-invigorate its point of differentiation. Whigham Consulting can help.

Business Planning: Manage the Emotional Arc to Success

The process of business planning is filled with emotional highs and lows for your team. Many of our business plans become weak because our teams succumb to the emotional rises and troughs that are present in any planning process. The secret to the better business plan is to manage the emotional arcs with intentionality. Whigham Consulting can not only lead your team through the arduous, but highly necessary, process of planning, but also can give you and your team the necessary skills to overcome the traps of emotional highs and lows of the process. The end result? A more energized team and, even more importantly, a stronger, more viable business plan.

Behavioral Economics: Knowing the Why Behind Consumer Behavior

It’s important to know both what customers are doing as they make decisions and buy from you, but it is equally important to know the “why” behind their behaviors. The more we know about what is motivating customers, the better we can predict behaviors especially when we launch new products and services and try to enter new markets. Whigham Consulting’s commitment to analyzing the economics behind customer behavior can help you figure this out for your markets and, thereby, improving the odds of success for your future marketing initiatives.

Cultural Intelligence: Leveraging the Cultural Dynamics in Multicultural Markets

It is easy for business leaders to assume that everyone makes decisions in the same way and for the same reasons as we do. Current research into consumer behavior begs to differ. There are significant cultural tectonic plates that are dictating the acceptance — and rejection — of certain marketing offerings and appeals. It’s important you know these. Whigham Consulting can help you get a grip on this often overlooked market dynamic.

Internal Branding: It’s More Critical Than Most of Us Think

We know the power of branding for our prospects and customers, but what most don’t realize is how powerful it is to build an internally-focused branding strategy for you employees, suppliers, and channel members. Because the overwhelming majority of the firm’s value proposition rests on the shoulders of our internal people, some of the best branding work we can do is aimed at ourselves. Whigham Consulting is highly skilled in building internal branding programs that both enrich the brand experience for your customers as well as energizing our key stakeholders as well.